GROUP CREATIVE DIRECTOR
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EXTRAS: ODDS & ENDS

Content / Social / Site

PWDBA was part of Toyota's online TeenDrive365 initiative for safer teen driving. Teens learn to drive by watching their parents, so we created a fictional support group for guilty conscience moms and dads to confront their bad driving habits.

 

 

EXTRAS: ODDS & ENDS

FILMS / VIDEO Content

Here’s a small collection of some daily work I had fun making. From 7UP drones, to a spot for a septic tank product, to Stella Artois influencer content, to a beach scented Air Wick commercial - being a creative director / writer on this stuff was super cool.

 
 

7UP: THE RETURN OF FIDO DIDO

Pepsi Global wanted to reintroduce the iconic 2D black and white character created in the 80s to the world. So we created a spot that has an 80s-ish vibe with a modern twist (of lemon-lime?). Had a blast working with director Wally Pfister on this one.

RID-X: THE HORROR OF SEPTIC TANKS

Septic tank disasters can be quite daunting to say the least. So to depict the nightmare of having one, we created a mini-horror film featuring the scary music of Hank Williams.

STELLA ARTOIS: THE LIFE ARTOIS

For the 2020 Super Bowl LIV, Stella decided not to run a Big Game spot and instead threw a big party in Miami. Part of the festivities included shooting this influencer content which is all about Finding The Life Artois.

AIR WICK BEACH ESCAPES: YAH MON, SMELLS LIKE THE BEACH

In short, Air Wick never really does comedy. Unless you have a guy like me who can write, present and sing something like this to clients (and make them laugh).