BRIAN WIESENTHAL
GROUP CREATIVE DIRECTOR
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XFINITY: XTRA STUFF

Content / Social / Site

PWDBA was part of Toyota's online TeenDrive365 initiative for safer teen driving. Teens learn to drive by watching their parents, so we created a fictional support group for guilty conscience moms and dads to confront their bad driving habits.

 
 

XFINITY: XTRA STUFF

BAU AT THE LAB AT COMCAST

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From launching NOW Internet, a prepaid internet service for less - to competitive ads tackling 5G Home Internet, which pales in comparison to Xfinity - to Sales & Acquisition work that accommodated over 50 different markets and offers with the same spots … this is some day-to-day stuff I had fun making and leading at Comcast.

 
 

NOW INTERNET - CHILL MODE ON

IT’S TIME FOR REAL INTERNET - COMPETITIVE WORK

We created a village idiot, internally we named him “Brad.” He’s an oblivious, fun-loving character who just can’t his internet right.

SALES & ACQUISITION - AIRPLANE & SURGEON

Assignment: Create spots that can be changed a zillion times in post-production every time the offer changes after you shoot. Airplane broke an all-time Xfinity Mobile sales record. And Surgeon, made my Mom proud every time it ran in So. Fla. - which was at least 10 times a day. To all those besides my Mom, so sorry. :-)