TD AMERITRADE: SKIP ADVICE

Pre-roll Campaign

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This is a concept I wrote and made my directorial debut with. The idea: Traders get bad trading advice from everyone. Especially shady home vloggers on the Internet. So we created pre-roll ads where sketchy home traders give viewers bad advice. A ‘skip advice’ button appears in lieu of the ‘skip ad’ button. Once a viewer clicks the button, our TD Ameritrade guy appears to set them straight.

(Fun Fact: I almost casted myself as the Tradelifter, but this actor def had me beat)