GROUP CREATIVE DIRECTOR
image copy.png

XFINITY + NASCAR: FAST ASLEEP

 

 

XFINITY+NASCAR: FAST ASLEEP

america’s fastest internet delivers the fastest way to fall asleep.

According to the CDC, 1 in 3 Americans are sleep dreprived. That’s 1 in 3 NASCAR fans. So how can America’s fastest internet help sleep deprived NASCAR fans go to sleep fast? We created the world’s first motorsport sleep album that mixes the authentic, hard-hitting sounds of NASCAR, ambient soundscapes, and binaural frequencies - tones that promote relaxation in the brain. The album launched exclusively on Spotify and was made for @XfinityRacing fans who need help drifting off to sleep the night before a race, or after a day at the track. Our secondary target, hardcore sleep fans. :-)

 
 

CASE STUDY

THE ALBUM