BRIAN WIESENTHAL
GROUP CREATIVE DIRECTOR
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TOYOTA: GIFONY

Web / Mobile / Social

Toyota wanted to show off their legendary manufacturing process. So instead of making the usual documentary film about car making, we created Gifony - a platform where you can play DJ and remix the sights and sounds of the Toyota production process. After we captured a GIF of each production step and the real sound it created, we composed a symphony of 45 GIFs. At Gifony.com people can create a customized remix to share on their social channels.

 
 

TOYOTA: GIFONY

Web / Mobile / Social

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Toyota wanted to show off their legendary manufacturing process. So instead of making the usual documentary film about car making, we created Gifony - a platform where you can play DJ and remix the sights and sounds of the Toyota production process. After we captured a GIF of each production step and the real sound it created, we composed a symphony of 45 GIFs. At Gifony.com people can create a customized remix to share on their social channels.

 
 

THE CASE STUDY

ONLINE PROMO

SITE & MOBILE EXPERIENCE

INFLUENCER INTEGRATION

As part of our influencer program, we partnered with YouTube's DJ SoNevable to create this music vid made with Toyota manufacturing sounds.