BRIAN WIESENTHAL
GROUP CREATIVE DIRECTOR
4_trainingtracks.jpg

GILLETTE: TRAINING TRACKS

Online Content

To launch Gillette Deodorant's YouTube channel, 16 athletes including 5 NFL players came together for an experiment directed by Michel Gondry, in collaboration with Phil Mossman from LCD Soundsystem. All was filmed and recorded at the legendary Ocean Way Studios. What you hear is what you see.

 
 

GILLETTE: TRAINING TRACKS

ONLINE CONTENT

↓

To launch Gillette Deodorant's YouTube channel, 16 athletes including 5 NFL players came together for an experiment directed by Michel Gondry, in collaboration with Phil Mossman from LCD Soundsystem. All was filmed and recorded at the legendary Ocean Way Studios. What you hear is what you see.

aicp copy.png
 
 

THE FILM

THE PUNCH DRUMMER

We discovered this guy and the concept of punch drumming on YouTube. We got Matt on the phone, he was interested, so we shot this video of him doing his thing in order to sell him through to the client. 

 

PRE-ROLL TRAILER